Erasmus KA1 Courses - Course Details

Educational Marketing for Sustainable Development in Education

Date :13-17 May Antalya

Educational Marketing for Sustainable Development in Education

Sessions in 2019

13-17 May – Antalya

19-23 August – Antalya

Sessions in 2020

20-24 January – Barcelona

20-24 April – Antalya

 

 

This course examines the difficult and wide-ranging issues relating to how we understand our environment, our place in it, how education chnages the things around us and how we choose to act.

This comprehensive course provides an overview of these developing key issues, illustrating how - through schooling, higher education, professional training and development, and awareness-raising - people can bring about change, as well as engaging in debate and critique of issues, how to reach the audience outside the school walls.

Objectives of the course program;

- To raise the awareness that all of the knowledge to be acquire from the course will make a difference in the way the participants will promote their schools in the future; - To apply the basic marketing principles to understand their students as “the audience” and adapt all forms of communication in a useful way;

- To learn how to use all the marketing tools to understand and address concrete messages in order to obtain a positive reaction;

- To be taught in interactive formats and give all the participants the opportunity to discuss the specific realities of each school.

- To discuss the best practices to obtain sustainable development in education

- To obtain 21st century skills to promote sustainable development in lifelong learning process

Program of the course:

Day 1

Activities

09:00-10:15

  • Getting to know each other
  • Presentation of participant organizations (a five-minute presentation)
  • Expectations from the course and introduction of the weekly program
  • Key Issues and Concerns in understanding the challenges of sustainable development in 21st century

10:15-10:30

Coffee Break

10:30-11:45

  • The principles and objectives of education for sustainable development
  • Setting objectives and designing educational programs for sustainable development

11:45-12:00

Coffee Break

12:00-13:30

  • Cultivating values, critical thinking and cooperation inside and outside of the school walls for sustainable development in education

 

 

 

Day 2

Activities

09:00-10:15

  • Political, economic and demographic situatipon in 21st century World
  • The obstacles and challenges in promoting sustainable development in educaiton and lifelong learning

10:15-10:30

Coffee Break

10:30-11:45

  • How to promote the enviromental education to handle the current obstacles in natural sources inside and outside the school walls

11:45-12:00

Coffee Break

12:00-13:30

  • The innovative techniques and methods to reach the audiences inside and outside the school to promote environmental education
  • Usage of different online platforms and tools to reach the targeted audiences

 

Day 3

Activities

09:00-10:15

  • International and European Policies to develop sustainable education
  • Sustainable Schools

10:15-10:30

Coffee Break

10:30-11:45

  • Training methods of sustainable development in education

* Cumminity Councils

* Future Laboratory

* Effective Cooperation and Communication for sustainable development

11:45-12:00

Coffee Break

12:00-13:30

  • Designing a school strategic plan for sustainable development in education in order to reach the audiences inside and ıoutside the school walls

(these plans  will be discussed next day session)

 

Day 4

Activities

09:00-10:15

  • Discussing the school strategic plans designed the previous day
  • Working on the strengths and weakness of the plans and comments on the points to be developed

10:15-10:30

Coffee Break

10:30-11:45

Methodologies to promote the cooperation between the schools and audiences outside the school to manage sustainable development in education in 21st century

11:45-12:00

Coffee Break

12:00-13:30

  • Case studies of successful cooperation between schools and local, national and international cummunity
  • Find out the best ways to develop successful cooperations
  • Write reports on the possible future studies

 

 

 

 

Day 5

Activities

09:00-10:15

  • Discussing the reports written on the possible future plans on cooperation of schools and communities fort he sake of sustainable development in education

10:15-10:30

Coffee Break

10:30-12:00

  • Evaluation of the course program
  • Ideas for future projects and cooperation
  • Certificates
  • Farewell

 

 

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